How to Create Your Elevator Speech as a Freelance Bookkeeper

Creating your elevator speech can help you can talk to potential clients about your bookkeeping business. Knowing exactly what you do and being able to articulate it in a quick, effective way is an important marketing tool.

I have templates in this video for bookkeepers so you can create your own 30-second marketing conversation. I also give a few examples (including my own) of elevator pitches. It helps to PRACTICE explaining what you do and why--this comes in handy when you need to talk about your bookkeeping business during small talk (at a party ... or on an elevator).

Here are the 3 sections I talk about in the video:

1. Who you are:

• Your name & business

• Background

• Your why

2. Who you help & how:

• Connection

• Story

• Anything unique

• What does a bookkeeper do

3. Call to action:

• Meeting

• Business card

• Connect on LinkedIn

• Email

OTHER RESOURCES ON THIS TOPIC:

• How to get clients as a freelancer

• 5 ways to impress your clients

• What clients want to know

• How to talk to clients

• Overcome nerves with clients

• 8 key questions to ask potential clients

• Rock your next interview

Resources for finding bookkeeping clients:

• (Free!) Bookkeeper Marketing Masterclass

• Marketing Course: Bookkeeper Marketing Coach